Google Adsense


Google AdSense is a program run by Google Inc. that allows publishers in

 the Google Network of content sites to serve automatic text, image, video, and

 rich media adverts that are targeted to site content and audience. These 

 adverts are administered, sorted, and maintained by Google, and they can 

 generate revenue on either a per-click or per-impression basis. Google 

beta-tested a cost-per-action service, but discontinued it in October 2008 

 in favor of a DoubleClick offering (also owned by Google). In Q1 2011, Google 

 earned US $2.43 billion ($9.71 billion annualized),or 28% of total revenue, 

 through Google AdSense.

Overview

 Google uses its Internet search technology to serve advertisements based on 

 website content,the user's geographical location, and other factors. Those

 wanting to advertise with Google's targeted advertisement system may 

 enroll through Google AdWords. AdSense has become a popular company 

 in creating and placing banner advertisements on a website, because the 

 advertisements are less intrusive than most banners, and the content 

 of the advertisements is often relevant to the website.
Types
  •  AdSense for Feeds
  •  AdSense for search
  •  AdSense for mobile content
  •  AdSense for domains
  •  AdSense for video



How Adsence Works

1. The webmaster inserts the AdSense JavaScript code into a webpage.

2. Each time this page is visited, the JavaScript code uses inlined JSON

     to display content fetched from Google's servers.

3. For contextual advertisements, Google's servers use a cache of the 

     page to determine a set of high-value keywords. If keywords have 

     been cached already, advertisements are served for those keywords 

     based on the AdWords bidding system.

4. For site-targeted advertisements, the advertiser chooses the page(s) 

     on which to display advertisements, and pays based on cost per mille 

     (CPM), or the price advertisers choose to pay for every thousand 

      advertisements displayed.

5. Search advertisements are added to the list of results after the visitor 

     performs a search.

6.Because the JavaScript is sent to the Web browser when the page is 

    requested, it is possible for other website owners to copy the JavaScript 

    code into their own webpages. To protect against this typ of fraud, 

    AdSense customers can specify the pages on which advertisements 

    should be shown. AdSense then ignores clicks from pages other than 

    those specified.
Location: Bengaluru, Karnataka, India

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